Knauf Insulation France will tour France this autumn 2023 with a Roadshow, in collaboration with the prestigious and renowned French agency Eden Work from Lyon. Following a previous successful partnership with Eden Work for client Isover, Knauf Insulation France has, at Eden Work’s recommendation, decided to collaborate once again with Xtreme Concepts Roadshows, which offers over 200 promotional vehicles in its continuously expanding fleet.

For several months, the Xtreme Concepts Roadshows promotional vehicle will travel throughout France to visit Knauf Insulation France distributors. During these visits, on-site explanations, education, and training will be provided on the latest technologies. It appears that Xtreme Concepts Roadshows was chosen as a partner due to their ability to optimally facilitate these traveling events, supported by numerous renowned global references.

Roadshows of this kind are often an effective way to establish direct contact with distributors and customers, and to inform them about new developments and technologies. They enable companies to have personal interactions and share first-hand information.

Knauf Insulation France has a highly ambitious and educational strategy for disseminating and promoting its products and technologies. The use of Roadshows as a marketing and training tool can certainly offer advantages in terms of customer engagement and awareness.