+ 33 6 77 68 19 26

Beauty Pop-ups & Makeup Trucks for Cosmetic Brands

Bring your beauty brand to the street, store, or station.

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Beauty Sells When Customers Can Test It

With Xtreme Concepts Roadshows’ mobile units, you can position your cosmetic brand where your customers are. Imagine a pop-up for foundation matching at a Parisian train station, an Airstream where makeup artists give customers makeovers, or a striking installation in a department store for a new perfume launch.

We create for:

  • cosmetic and perfume brands looking to test a launch or new line
  • retailers and drugstores wanting to bring a beauty promotion outside the store
  • agencies organizing a striking beauty activation or influencer event

We furnish each unit in our own workshop according to your brand: from makeup stations and space for beauty specialists to a decor ready for content and social media. We handle lettering and wrapping in your corporate style ourselves.

Cases

From Fenty Beauty and Mugler to L’Oréal and Lancôme: beauty brands have already chosen Xtreme Concepts Roadshows. In our cases, you can see how we realized pop-up stores, makeover trucks, and launch events for them.

Disney – Telenet – Butik

Madeleine Le Ster

Frequently Asked Questions

Can I rent a pop-up beauty store for a launch?
Yes. For Fenty Beauty, we converted a Promobox 25Ft into a pop-up at Gare Saint-Lazare in Paris, where makeup artists helped visitors find their correct foundation. The pop-up attracted approximately 1,000 visitors per day.
Yes. In the Airstream for Kruidvat and L’Oréal, women received a full makeover from makeup artists, nail stylists, and beauty specialists. We design the interior according to your concept.
That depends on the unit. You can drive a Promowheels with a B driver’s license, and a Promostreamer with a BE license. For larger units, our driver operates the vehicle, and our project manager handles everything on-site.
Yes. We handle lettering, wrapping, and interior design in-house, ensuring your pop-up is immediately recognizable as your brand at any location.

Planning a roadshow?

Contact Serge, the roadshow architect.

BE +32 (0)495 30 67 23
FR +33 (0)6 77 68 19 26
info@x3m.fr

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