+ 33 6 77 68 19 26

Food Trucks & Sampling Trucks for Food and Beverage Brands

A good product only truly convinces when tasted.
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Tasting is the Fastest Way to a New Customer

With Xtreme Concepts Roadshows’ food trucks and sampling units, you bring your product directly to consumers. Imagine a tasting tour across France, an ice cream truck traveling to Flemish events all summer, or a vintage Airstream going from editorial office to editorial office so journalists can taste your new flavor.

We create for:

  • food and beverage brands that want to offer tastings of a new product or flavor
  • retailers who want to launch a tasting event or seasonal campaign on the road
  • agencies organizing a sampling, festival, or press event

Our units are fully wrapped in your corporate identity and custom-fitted. A Promowheels unit is ready in 5 minutes and operates completely autonomously with solar panels and a battery.

Case Studies

From Häagen-Dazs, Tropicana, and Delhaize to Madeleine Le Ster and Vandemoortele: food and beverage brands already trust Xtreme Concepts Roadshows. In our case studies, you can see how we executed tasting tours, sampling campaigns, and press activations for them.
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Digisap

Elixyr

Frequently Asked Questions

Can I rent a food truck for a promotional campaign?
Yes. From an ice cream truck and a Promowheels to a Promostreamer or vintage Airstream: we rent every vehicle branded and equipped for tastings. For Delhaize, seven vehicles drove across Belgium in December offering soup tastings.
Yes. You can drive the ice cream truck and the Promowheels with a Class B driver’s license. Madeleine Le Ster and the Vandemoortele sales team drove themselves. Prefer a worry-free experience? Our driver can accompany you.
You can set up a Promowheels unit in 5 minutes. Thanks to solar panels and a battery, you don’t need a power connection, allowing you to make multiple stops per day.
Yes. Our vintage Airstream opens fully along its length, and we customize its interior. Häagen-Dazs used it with our drivers to visit editorial offices, allowing journalists to taste new flavors.

Planning a Roadshow?

Contact Serge, the roadshow architect.

BE +32 (0)495 30 67 23
FR +33 (0)6 77 68 19 26
info@x3m.fr

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