For this wonderful collaboration between Kruidvat and L’Oréal, the choice fell on the shiny metallic vintage Airstream from Xtreme Concepts Roadshows BV. The Airstream was towed by an impressively rugged black Nissan Navara Pick-Up to give the ensemble the necessary “body” and a tough allure.

The idea was brilliant in its simplicity: let us pamper women at home and allow them to fully enjoy an extreme makeover with premium quality products from L’Oréal, offered by Kruidvat.

The interior design and branding of this combination were handled entirely in-house by the experienced team at Xtreme Concepts Roadshows BV, within a very short timeframe and respecting the set budget. Naturally, we had a full team of makeup artists, nail stylists, and beauticians on board. The experience was topped off with the necessary bubbles on-site.