For Madeleine Le Ster, mobility became the key to creating an experience. With our Promowheels unit, requiring a B driver’s license and available for self-drive or with a driver, we traveled throughout France to offer consumers tasting opportunities.

Its design as a merchandiser allowed for tasting experiences to be set up anywhere. Full wrap branding ensured a striking appearance that immediately captured attention.

The result: a roadshow that literally brought the brand’s flavor directly to consumers.