In Belgium, Eneco was primarily recognized as the sponsor of the Eneco Tour, further demonstrating the effectiveness of cycling sponsorship. As an energy supplier, Eneco sought to playfully draw attention to its core business.

Throughout an entire summer, we traveled along the Belgian coast, where our promotion team distributed sunscreen to beachgoers during the day, subtly referencing solar energy. Passersby could participate in our contest at our impressive trailer, with prizes including DVD players, Disneyland tickets, and, as the grand prize, a professional racing bicycle. It was an unparalleled success!