Although Disney is world-famous and holds an iconic status, it remains essential for even the most established brands to continue investing in marketing, communication, and publicity to stay relevant and further engage new target audiences. Even brands like Disney and Coca-Cola understand the importance of continuous promotion and exposure to remain top-of-mind for consumers and their target audience.

For this reason, Telenet is collaborating with Disney in 2023 to promote their new Disney offering in Flanders and Brussels through a roadshow. They are utilizing the Promowheels Vintage vehicle, which aligns well with Disney’s image in terms of appearance and style. These types of mobile promotional activities, where a striking vehicle is deployed to attract attention, are an effective way to reach and engage the public.

The Promowheels Vintage vehicle is inspired by the classic Citroën HY, but equipped with modern technology and reliability. This vehicle design is clearly recognizable and can evoke nostalgic feelings, while simultaneously presenting the latest technologies and branding.

The fact that Xtreme Concepts Roadshows is responsible for the unique and striking branding of this vehicle highlights their role as a key partner in developing attractive and customized marketing solutions for brands such as Telenet and their partners, like Disney.

Thus, even brands like Disney continue to invest in marketing and publicity to increase their brand awareness, reach new target audiences, and remain relevant in an ever-changing landscape.