SAJ China ( www.saj-electric.com ) is a medium-sized company by Chinese standards. However, with a few thousand employees, it is a giant by European standards. They are a manufacturer of everything related to solar energy. A booming business indeed!

For their European B2B tour, they chose our Promowheels 2.0 D, which can be operated with a standard driver’s license. While this vehicle is available from Xtreme Concepts Roadshows as a self-drive option, this client decided to go with the full-package support from Xtreme Concepts Roadshows, where we also provide the driver/project manager for the European Tour.

We began in the far north with Sweden, then crossed over to Italy and Spain at the client’s request. The rest of Europe will follow. During this roadshow, SAJ China visits its partners and distributors in various European countries. The compact vehicle was designed as a mobile showroom where local partners can explain the many benefits of SAJ China products to their installer clients.

For this project, the branding was executed within Xtreme Concepts Roadshows’ own workshops. All Xtreme Concepts Roadshows vehicles are available for both rental and purchase. At Xtreme Concepts Roadshows, rentals are available from one day up to several years according to a degressive rate plan.

Roadshow as a mobile marketing tool?

Xtreme Concepts Roadshows offers more than 200 promotional vehicles in its range, including promotional trailers, mobile stages, pop-up shops, expandables, skyboxes, makeup trailers, airstreams, mobile showrooms, info on wheels, container solutions, etc.