McLaren: Heritage in Motion
When McLaren wanted to bring their hyper-exclusive LMDh Le Mans prototype to the UK, transport alone was not enough. Every mile had to become an event in itself.
Our glass box truck showcased the multi-million dollar vehicle to the public, with only a few centimeters of clearance beneath the chassis. To make the journey possible, the container was precision-placed by an accompanying crane, and the vehicle even traveled by train under the English Channel.
The result: a mobile spectacle where heritage and the future converged. Not just logistics, but storytelling on wheels.
Why this worked:
- Multi-million dollar vehicle visible throughout the entire route
- Glass box truck that transforms transport into an experience
- Millimeter precision during loading and unloading with a crane
- Iconic journey from Le Mans to London via the Eurotunnel
