“Make electricity sexy” was the challenging and provocative request from Eni Agip’s marketing department. Consequently, our mobile sales units traveled across the entire country to perform simulations for Eni Agip’s gas and electricity rates.

Field sales in the truest sense of the word. We had to take “Go to the Customer” quite literally here! As an absolute center of attraction, Xtreme Concepts Roadshows BV chose the Tesla Roadster, a 100% electric car, which allowed the sales team to quickly establish a logical link with Eni Agip’s attractive and competitive rates. After all, this sporty car was the precursor and trendsetter for the current shift toward hybrid and electric vehicles. Accelerating from 0 to 100 in less than 3.7 seconds attracted everyone to start a pleasant conversation at our events. This Tesla Roadster also served as a great backdrop for a photo booth… resulting directly in a significant database build-up for Eni’s call center, fully compliant with European GDPR regulations.