Haagen Dazs, the ultimate purveyor of premium ice cream, aimed to introduce its new flavors to journalists through on-site tastings at their editorial offices. After all, it’s quite challenging nowadays to motivate people to gather at a single central location.

What better choice could Haagen Dazs make than Xtreme Concepts Roadshows BV’s 1948 Vintage Airstream? We traveled from editorial office to editorial office with our Airstream, where we were, of course, very welcome with Haagen Dazs’ absolute delicacies. Our drivers are already looking forward to the continuation of the campaign…