When JD Sports brings the Kings World Cup to the streets of Paris, it is more than a promotion. It is a city transformed into one giant playing field.

Our fully branded glassbox truck drove through the city’s iconic avenues:
📍 Eiffel Tower
📍 Arc de Triomphe
📍 Champs-Élysées

Inside, a giant replica of the Kings World Cup trophy shone. Outside, fans, customers, and passersby gathered to take photos and videos – an instant social media storm that spread rapidly.

The truck stopped at various JD Sports stores, where visitors and influencers could experience the spectacle up close. A perfect blend of visibility, interaction, and experience.