The advantage of a roadshow or mobile pop-up is that we can go exactly where our potential customers are located. It is not just about ‘Go to the Customer,’ but also about making a clear choice in advance regarding the target group and the corresponding right location.

In the case of a luxury premium brand like Porsche, this is naturally in luxury ski resorts during the winter. Val d’Isère is one such location and is experiencing a rapid ascent within the select circle of Courchevel, Méribel, and Val Thorens. Xtreme Concepts Roadshows BV was therefore immediately enthusiastic about building this pop-up mobile showroom at an altitude of more than 2,000 meters (6,500 feet) on the snow. With five different semi-trailers and a crane, we headed up to an altitude of over 2,000 meters in the challenging environment of snow and cold to build this luxury automotive pop-up in just two days. It consists of six modules of 2.5 by 6 meters, finished in the typical Savoyard style, located in the parking lot of the prestigious five-star hotel Le Christiania. Add the Champagne brand Roederer and TAG Heuer watches, and all the elements are in place for a successful winter.