Does Thierry Mugler – France (www.mugler.fr) still need an introduction? The Angel perfume is among the absolute world leaders in the premium luxury segment.

The challenge was not straightforward… We needed to provide a DJ booth in the heart of central Paris for the launch of the new Thierry Mugler Angel perfume. The location? Also not straightforward… Galeries La Fayette on Boulevard Haussmann in the heart of Paris. Our driver/project manager delivered our Promostreamer XL to the site without any issues. Promostreamer is a family of promotional trailers that can be driven with a BE driver’s license. These are available from Xtreme Concepts for both rental and purchase. Do you prefer Self-Drive? No problem. Would you prefer one of our experienced drivers/project managers for your Roadshow with full, all-inclusive logistical support? Xtreme Concepts Roadshows will gladly provide it for you with all our experience.

For this project, the branding was carried out within Xtreme Concepts Roadshows’ own workshops. All Xtreme Concepts Roadshows vehicles are available for both rental and purchase. At Xtreme Concepts Roadshows, rental is possible from 1 day up to several years, according to a degressive rate plan.

Roadshow as a mobile marketing tool?

Xtreme Concepts Roadshows offers more than 200 promotional vehicles, ranging from promotional trailers, mobile stages, pop-up shops, expandables, skyboxes, makeup trailers, Airstreams, mobile showrooms, info on wheels, container solutions, etc.